Social media can be one of the best ways that you can spread the word about coworking spaces. It’s one of the most cost-effective marketing tools and it’s also quite reliable. Here are some top tips that we have on promoting your coworking space over social media:
Build a Personable Profile
Social media is all about tilling a personal brand online. Make sure that when you are promoting a coworking space, you can create a clear picture of the type of environment you are trying to cultivate. Build a full profile with photos and stories from your coworking space so you can build a brand.
Encourage Community Content
To emphasize the social element of social media, get some of the people working in your coworking space to post on your page. Sharing some of their experiences or even getting some trending content regarding your space, can make other people want to join the community.
Promote Your Stars
If people in your coworking community are achieving great things make sure that this is well recognized. Promoting some of your members can show that there is a real incentive to working in your coworking space and then it cultivates an environment for success.
Focus on Local
As you are trying to attract a local audience to work in your coworking space, focus on local keywords and crossposting to local event pages. Any of the paid advertising that you do over social media should also target a highly localized audience so that you can make the most of your advertising budget.
In order to properly convert over social media it’s important you stay active on your social accounts. The average brand page on Facebook is posting at least eight times a day. This could mean scheduling posts or at least having a few regular people active on your page each day. Keep in mind that this is a marketing channel that needs ongoing work to be effective.
Consider some of these top five tips in promoting your coworking space over social media.
This post was written by Tara Kintz. Tara is a director at Signature Workspace, a Clearwater CoWorking Office Space. Signature Workspace, owned and operated by Cantor Fund Management, offers services and amenities such as private offices, flex space, coworking space, virtual offices, meeting/conference rooms, and more.