Having an Authentic Brand – Using Social Networking to Create Brand Advocates

Remember marketing has changed. Consumers are no longer absorbing the volume of messages that are being pushed at them. It is now about having a dialogue with customers and being transparent about your brand. People are seeking out a brand’s believability before ‘making friends with it’ and becoming loyal consumers. Social networking has enabled customers […]

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Online Brand-Building – Make Your Business # 1

Online Brand-Building is the process to integrate the entire online buying, browsing & conversion process into one continuous communication that is relevant to the consumers. A great online Brand Building process can work wonders if and only if the brand experience that results from the consumer integration is delightful. Importance of Internet Last few years […]

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