Content Marketing for Your Small Business

Business

A large part of engaging social media posts has great content. Just having a profile on multiple Social Media sites isn’t enough to keep followers engaged or attract new customers. To get and hold people’s attention, you need to post new, trending and engaging content consistently.

You’ve probably heard that your social media content should NOT be all promotional for your product or service. Mix it up! Have a variety of different content about a wide range of subjects.

So, what do you talk about across your Social Media Channels, if you aren’t supposed to sell, sell, sell? Try these topics, put your twist on them.

1. Company: Give insight to your business. If people are coming to your pages to learn about who you are and what you do, then some background information is a great place to start. Give your audience a better sense of what’s going on with your business and why they should be your followers.

Behind the Scenes Photos
Staff Showcase
Testimonials
Product Photos and Videos
Business awards and accomplishments
Business News – what’s new?
Product tutorials
Music Playlist – do you play music in your office? Showcase what you are listening to so your followers can appreciate your taste in music.
Company #tbt – Throw Back Thursdays are always fun! Share a photo from when your business was just getting started. Let your followers see how far you’ve come.
2. Audience Engagers: Social Media allows you to interact with a broad audience of customers and potential customers directly. Ask your followers to be engaged, start up a two-way conversation and let your customers know you are listening.

Fill in the blanks: My favorite product is___________ or If I had a Million dollars I would ___________ (Be creative)
Ask Questions
Hold Contests
Either or Debate: Everyone loves to share their opinion. Get people to weigh in using an either-or debate. Ask them a question about your company (think this product over that product) or about something that’s trending.
Audience Photos: Did your followers/customers attend a meeting/event, ask to see these types of pictures.
3. Business | Industry: Many people like to follow the 80-20 posting ratio. You should post about other stuff 80% of the time and only 20% about you. Show what you know and how your followers can learn from you.

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