The crypto market has always had a bad reputation regarding fraud, hacks, money laundering and other illegal activities. So let’s discuss one of the most popular fraud tactics in crypto: pump and dump schemes. What are pump and dump schemes? Pump and dump is a security fraud that seeks to increase the value of a […]
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In this digitalized world, technology has made it very easy to reach your targeted audience. Small business owners are always looking for marketing that is credible, measurable and cost-effective! Email marketing is imperative for the success of a business. What problem most businesses face? Simply said, most businesses don’t know how to do it right. […]
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You have decided to sell your Business for 1 or more reasons – it could be because you have decided to relocate or emigrate; you may want to cash in after many years of hard work and retire; or you may have decided to move into a new venture. Once you have made your decision […]
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This professional offers legal advice to persons who are involved in all aspects and stages of any business. Some of the things that business law attorneys do include: • Make sure that there is compliance with all local business laws. If they do business internationally, they will make sure they comply with those laws too. […]
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A large part of engaging social media posts has great content. Just having a profile on multiple Social Media sites isn’t enough to keep followers engaged or attract new customers. To get and hold people’s attention, you need to post new, trending and engaging content consistently. You’ve probably heard that your social media content should […]
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Why does a company need to be concerned about branding inside the organization? After all, isn’t branding supposed to be about how prospects and customers view your business? Consider this. Won’t your customers have a better experience with your brand (aka your business) if your employees treat the customers exactly how you want, can accurately […]
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Remember marketing has changed. Consumers are no longer absorbing the volume of messages that are being pushed at them. It is now about having a dialogue with customers and being transparent about your brand. People are seeking out a brand’s believability before ‘making friends with it’ and becoming loyal consumers. Social networking has enabled customers […]
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Online Brand-Building is the process to integrate the entire online buying, browsing & conversion process into one continuous communication that is relevant to the consumers. A great online Brand Building process can work wonders if and only if the brand experience that results from the consumer integration is delightful. Importance of Internet Last few years […]
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If you’re trying to sell a product or service, there are basically two ways to go. Either you put your marketing dollars into promoting your brand image, or you can try to convince prospects to purchase your product by making a rational case citing facts and benefits. Let me explain this a little further… When […]
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The other day, I was at Starbucks talking with a small business person who had expanded their business, and had four offices in four different cities with about 150 employees. He had worked for over 30 years, and knew more about his business than probably 98% of the people in his industry. Indeed, I know […]
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